Forma i Sreda

The agency needed a brand identity that would reflect its professional focus and resonate with the demanding audience of architects and developers. The logo had to connect with architecture or design while being recognizable, minimalist, and modern.

Every element — from business cards to event banners — needed to maintain high visual standards.

Logo Design: Developed a comprehensive brand identity centered on a logo using square brackets — symbolizing both "form" and "environment." The brackets metaphor: they frame the form but don't fully enclose it, leaving room for creativity and thinking outside the box. This reflects the agency philosophy of working with space while maintaining an open view to the future.

Brand Elements: Created a signature color palette reflecting the minimalist and modern approach, associated with architecture and clean forms. Selected distinctive yet readable typography. Designed a merchandise line and a complete system of branded stationery: business cards, letterheads, presentation templates — all maintaining consistency and recognition.

The new brand identity successfully positioned Forma i Sreda as a professional and modern event agency. The minimalist logo with square brackets became the core visual element that resonated with the architecture audience.

Results: The client received a complete brand system that works across all touchpoints — from business cards to large-scale event materials. The visual identity strengthened the agency's positioning in the architecture and real estate event market.