International-level product catalog for premium bicycle accessories — comprehensive presentation for B2B partners and stakeholders
CLUXX is a brand of bicycle accessories created for Kant (SportBrandDevelopment). The name CLUXX comes from the association with bicycle mechanics: the latch, the click — "clack, clack". It's a short, catchy, sonorous name, easily pronounceable in different languages.
The task was to create a product catalog that would effectively present the full range of CLUXX accessories to an international audience. The catalog needed to be informative, visually compelling, and help the brand make a strong impression on B2B partners — including buyers, store owners, retail staff, and suppliers.
The competitor analysis revealed that most existing catalogs in the category lacked quality, informative design, and modern presentation. The CLUXX catalog was developed at an international level and received numerous enthusiastic reviews for its comprehensive yet accessible approach to product information.
The challenge was to create a product catalog that would effectively communicate the quality, functionality, and unique style of CLUXX accessories to B2B partners and stakeholders.
Professional Presentation — Design that makes a strong impression on buyers, store owners, and procurement professionals.
Inform and Educate — Present detailed product specifications and features in a clear, accessible format for trade partners.
Visual Appeal — Professional photography and modern layout that reflects the premium quality of the products.
Comprehensive Coverage — Present the full product range including fenders, locks, pumps, lights, bottles, pedals, and more.
Brand Values Integration: The catalog incorporates CLUXX's core brand values throughout:
• Less Worries // More Freedom — Every product presented as a "journey buddy" that makes cycling simpler and more enjoyable.
• User-Driven Design — Real-world testing and rider feedback highlighted in product descriptions.
• Reliability — Products that "just work" through any conditions.
• Unique Style — Design that feels like a natural extension of the bike and the rider.
Product Categories Featured:
• Fenders — Scape, Scape with Double Adjust System.
• Kickstands — Roxter, Supra.
• Locks — Gardia (cable locks), Keeper (chain locks), Uguard (U-locks).
• Pumps — Indep series, Intense series.
• Lights — Lumia series, Visioner series.
• Bottles — Ergo, Ergo Fast Flow.
• Bottle Cages — Everide, Nolimit, Side Load.
• Bells — Nobl, Soniq, Twiston.
• Multitools — Quill (13 in 1), Flick (10 in 1), Snap (10 in 1).
• Pedals — Rally, Rally HP, Rapid, Ronde, Rocket, Rotiva, Rovia.
• Saddles — Stradio (Standard Foam, Gel, Memory Foam), Gravio.
• Inner Tubes — Full range for MTB and 700C sizes.
Design Approach: Clean, modern layout with emphasis on product photography, clear specifications, and the distinctive CLUXX visual identity that makes the brand recognizable and memorable to trade professionals.
What was delivered: A comprehensive product catalog that presents CLUXX's full range of bicycle accessories at an international level. The catalog successfully balances visual appeal with detailed technical information, helping B2B partners understand product benefits and make informed decisions.
Results: The CLUXX catalog received numerous enthusiastic reviews and helped establish the brand as a premium international bicycle accessories manufacturer. In its first year, CLUXX was warmly received by both wholesale partners and end consumers in Russia and France.
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