Modern multilingual website with e-commerce for a European cycling brand
WELT is a bicycle brand that brings the joy and freedom of outdoor adventure to every cyclist. The brand needed a modern digital presence that reflects its repositioning — from a regional player to a confident European brand.
The existing website was outdated and couldn't compete with international brands visually or functionally. The task was to create a modern digital presence that reflects the brand's repositioning — from a regional player to a confident European brand.
The new website needed to support e-commerce for the French market, provide detailed product information, and communicate the brand's core values of adventure and freedom. Every element from product pages to dealer locator had to meet the expectations of the modern European cyclist.
Research & Strategy: Conducted quantitative and qualitative research to understand how cyclists perceive bikes — not just as sports equipment, but as tools for adventure, freedom, and self-discovery. This insight shaped the entire website concept.
UX/UI Design: Created a clean, modern interface with emphasis on large photography and intuitive navigation. Every page was designed to guide users from discovery to purchase with minimal friction. Product pages include detailed specs, geometry charts, size guides, and purpose descriptions.
E-commerce Integration: Built a full online shopping experience with product filtering, color/size selection, cart functionality, and dealer locator. The site supports multiple languages for international expansion.
Content Strategy: Developed educational content to position the brand as an authority. Storytelling sections communicate the brand mission and values.
The new WELT website successfully launched across multiple European markets. The combination of modern design, intuitive user experience, and e-commerce capabilities helped the brand establish a strong digital presence.
What was delivered: A fully responsive multilingual website with e-commerce functionality, detailed product catalogs with specs and geometry, dealer locator, and content strategy that communicates brand values.
Results: Sales plan met in the first season on a stagnant market. The website provides customers with all the information they need to make purchase decisions, while the e-commerce functionality opens new sales channels beyond traditional retail.
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